Q: As the owner of the Texas Ranchers, what are your long-term goals for the team, and how do you plan to distinguish your organization in the rapidly growing landscape of professional pickleball?
Evan: We’re not shy about our ambitions. We’re believers in the sport, especially amidst the merger that’s going on between both leagues; we are still obviously firm believers and optimistic about the sport’s future.
We think if we’re the most aggressive movers and invest heavily into the sport and our brand, starting locally and then nationally and internationally as a sport continues to grow, our mission is to become America’s pickleball team. And having that positioning as the largest holder and market leader within pickleball in America as it continues to grow in popularity around the world.
Q: Can you share some insights into what it’s been like establishing and invigorating the Ranchers brand as America’s Pickleball Team? What have been a few of your key focal points in your development strategy of the team?
Evan: Our Northstar, I would say, is eyeballs. And so a part of our strategy is this idea that even if you don’t live in Texas, or if you don’t like pickleball, you will still see the Texas Ranchers everywhere.
We’re not reinventing the wheel with that. That’s something that we’ve seen with the New York Yankees in baseball, the Dallas Cowboys in football, is they continually turn heads.
We believe that inherently as the sport naturally gets people on board and into the game because it is such a great game, and it’s easy to learn, tough to master, a layered game, that if we are the ones investing in the sport and its growth, that we have an opportunity to become positioned as such. So that’s how I would describe, in an ambiguous way, how we think about where we’re spending our focus and spending our dollars.