Put your brand in front of
the players who actually buy.
Pickleball Union reaches the sport's most engaged recreational players: experienced, discerning, financially secure, and spending on anything that improves their game.
Partner With Us TodayAmerica's fastest-growing sport is now truly mainstream.
Built for the everyday player: the people who play, obsess, & buy.
Newsletter
The five-minute edge on everything pickleball, sent every Monday, Wednesday, Friday. Smart, actionable, sponsor-ready.
Website + Community
Home base for players who want answers and real connection, not noise.
Social + Video
Bite-size coaching, culture, and gear content optimized for trust, conversion & retention.
Trips + Experiences
Curated group getaways, meetups, and on-court programs that feel pro, not packaged.
One brand. One audience. Every channel a recreational player actually uses.
The sport's most engaged players, lovingly called pickleball fanatics.
Marketers call them mass affluent.
We call them pickleball fanatics.
Experienced, discerning, financially secure players. They value quality, reward brands with loyalty, and spend on anything that improves their game and keeps them on court.
Our fanatics spend over $19 million a year on, in & around pickleball.
38,000 subscribers × $520, the lowest published estimate of what one player spends per year.
Our subscribers' inbox is your next growth engine.
The relationship doesn't end at the inbox.
Group Getaways
Pickleball Getaways catering to our most fanatical subscribers. Expertly curated & perfect for IRL brand exposure.
Social + Video
Coaching clips, gear content, and custom series across Instagram, Facebook, TikTok, and YouTube.
On-Court + Community
Coached open play, meetups, and a member community where players compare notes (and gear).
Player, coach & industry research.
Seasonal reader surveys cover paddle use & buying habits, injuries, injury prevention & recovery, and deep demographic insights that inform both our editorial and your campaign.
Example insight: five kinds of paddle buyers in this audience
Control Seekers
Win with placement and patience: touch, accuracy, big sweet spot.
Power Players
Aggressive hitters who want pop off the face and speed through the air.
Spin Enthusiasts
Use spin to control rallies. Texture and grit matter most.
Balance Seekers
All-court players who refuse to trade power for control.
General Users
Upgrading for comfort, durability, and confidence.
A leading paddle retailer came to us to launch a new paddle-testing resource. We introduced it to our readers, built its data into our native paddle reviews, and kept it front and center during natural purchase moments. The result: high-intent buyers who kept converting long after launch.
You're in good company…
Programs powered by insight, community, and proof.
Placing your brand in and around our stories.
- Newsletter placements: primary "Powered by" sponsorships, featured slots, and Quick Dinks mentions
- Dedicated sends: the full list, your message only
- Social & video integrations: across coaching, gear, injury prevention & industry content
- Getaway & event sponsorships: on-court and on-resort
Developing stories & strategies together.
- Custom content: reviews, explainers, storytelling & more
- Custom research: put your questions in front of our survey community
- Promo-code programs: trackable offers that travel with the reader
- Post-campaign readouts: what ran, what readers did, what to do next
Creating branded video players actually watch.
On-court production, talking-head coaching, and custom series, with your product at the heart of content players seek out on their own.
Let's put your brand in front of the players who actually buy.
Schedule a call with our team today and we'll build a custom campaign focused on delivering results.
Partner With Us Today