In a landmark deal, the Association of Pickleball Players (APP) named Pickleball Superstore its official E-Commerce Partner.
A Dedicated Retail Platform
Pickleball Superstore is the top online retailer of pickleball gear and equipment. Through this new collaboration, Pickleball Superstore will run the APP’s upcoming online retail store, set to launch soon at theapp.global.
The partnership unites the APP, a major pickleball organization, with the leader in online sales of pickleball products. It will provide APP members with a dedicated retail platform to shop for equipment.
The APP gains an ownership stake in Pickleball Superstore’s business through the deal.
Kicking off the collaboration, Pickleball Superstore will be the title sponsor for the APP Tour’s upcoming Philadelphia Open event on August 23-27. As part of the ninth APP Tour stop in 2023, the tournament in Berwyn, Pennsylvania, will be named the PickleballSuperstore.com APP Philadelphia Open.
With a reach of over 120,000 pickleball enthusiasts, Pickleball Superstore is a California-based online store known for cutting-edge tech, competitive prices, and rewards programs for players globally.
As part of the APP deal, Pickleball Superstore will gain visibility through branding and promotions at APP Tour events. This includes signage, social media, and inclusion in APP Tour broadcasts on CBS Sports, ESPN2, APPTV, and ESPN+.
The APP & Pickleball Superstore have officially joined forces! Pickleball Superstore is the official E-Commerce Partner of the APP and the title sponsor for the https://t.co/G3NayvHNuM APP Philadelphia Open.— APP Tour (@OfficialAPPTour) August 17, 2023
More on the partnership → https://t.co/47j9y5Eh9c #APPTour #APPFamily pic.twitter.com/PjZLbcAwOc
The partnership provides Pickleball Superstore immense exposure through extensive APP Tour media coverage across major sports television networks and live stream channels.
Well-Respected Online Retailer
Ryan McSpadden, Chief Revenue Officer of the APP, had this to say about the agreement:
“Pickleball Superstore has quickly established itself as the most trusted and well-respected online retailer for pickleball players and fans worldwide.
“The APP is delighted to join forces with Pickleball Superstore, working together to provide great products, value, and customer experience to an already large and fast-growing consumer base in the USA and worldwide.”
Pat Rolfes, Pickleball Superstore Chairman of the Board, was thrilled with the announcement, saying, “We’re excited to be the official e-commerce partner of the APP. The APP and Pickleball Superstore are aligned with a strong focus on growing the sport of pickleball in the US and around the world.
“Their inclusive mentality, from the professionals to their Next Gen tournament series, makes the APP a great strategic partner. Powered by Pickleball Superstore, the APP will now have complete distribution for all pickleball-related products and APP gear.”
Unlimited Global Opportunities
Steve Raack, Pickleball Superstore CEO, was equally enthusiastic:
“It’s been great getting to know the APP team. We’ve been working closely to integrate our platforms and technologies to grow our brands together. Our strategies align perfectly, especially those related to positively impacting the sport of pickleball at the grassroots and community level. We’re thrilled about this partnership, as it has the potential to unlock unlimited opportunities globally.”
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