One of North America’s leading indoor pickleball chains, The Picklr, has released a new commercial featuring NFL icon and Picklr franchise owner Drew Brees. This spot plays on the theme of “Everything’s Better At The Picklr”.
Quite A Name For Itself
The Picklr is making a name for itself with its humorous and catchy ads. You may remember October’s offering, “Winner Stays On,” with the eclectic quartet of gymnast, grandma, hipster with headband, and youngster with backward baseball cap duking it out on the court while the infectious Big Mood by Y2 plays in the background. The clip attracted over 1.5 million views on social media.
This time, The Picklr is obviously leaning heavily on its indoor aspect. A young guy stands on a deserted pickleball court while the snow falls around him and he reads text messages from friends telling him they aren’t turning up to play. It’s a slightly unseasonal message, bearing in mind it’s spring, but let’s stay with it.
Indeed, the clip on The Picklr’s YouTube channel is accompanied by the caption, “What happens when you go from cold, windy courts to a climate-controlled premier pickleball club? We think it’s an experience that should feel over the top every time.”
A Magical Indoor Pickleball Kingdom
Anyway, back to the commercial. The guy picks up a Picklr flyer and is mysteriously transported to some sort of magical indoor kingdom (not that Pickleball Kingdom) featuring cheerleaders, a barbershop quartet, and of course, Drew Brees.
“The Essence of Victory” suggests the English-accented voiceover guy before our hero finds himself in a zero gravity zone for some reason that escapes me!
PPA Pro Tyler Loong makes a blink-and-you-miss-it cameo as a butler (yes, a butler) before star man Brees closes out the entertaining minute-long video deftly evading an attacker from behind when our hero shouts “blindside!” “Falcons fans,” says Brees dryly. A reference, of course, to the 15 years of hurt he put on the Atlanta outfit while playing for the New Orleans Saints.
Fastest-Growing Indoor Chain
As we reported in January, the franchise operator is North America’s fastest-growing indoor pickleball chain and ended 2023 with 154 new locations signed across 23 states. The Picklr is poised to bring more than 1,800 new facilities to the U.S. over the next few years!
It consistently puts itself in the public eye with the commercials, an initiative with Katy Perry and a spot at the F1’s United States Grand Prix in Austin, TX, alongside Sports Illustrated. Its stint at the F1 event featured a three-day onsite court with professional pickleball players Tyler Loong (yes, him again) and Dekel Bar engaging in a “Beat A Pro” contest.
Picklr Chief Brand Officer James Hurlock said about the new advert, “In this extraordinary realm, every moment is infused with laughter, camaraderie, and the sheer joy of pickleball, proving beyond doubt that, indeed, everything is better at The Picklr.”
A Wealth Of Experience
Director Blaine Hogan brought a wealth of experience to the project, having already collaborated with elite athletes and iconic brands such as LeBron James, Arnold Schwarzenegger, Nike, Lululemon, and Body Armor.
This was his second project with The Picklr, the first being the previously mentioned “Winner Stays On” campaign.
“Drew was a delight to work with and wanted to improvise to find the comedic gems just as much as I did,” remarked Hogan.
