Major League Pickleball’s (MLP) Columbus Team has joined forces with the iconic fast-food chain White Castle to rebrand the franchise as the Columbus Sliders.
Pickle & Chill
The event marking this partnership will take place at Pickle & Chill in Columbus, Ohio, on Wednesday, September 27, at 3 p.m. ET.
In conjunction with the announcement, a pickleball-themed slider will be available for a limited time at the White Castle location in Upper Arlington, Ohio.
The MLP (Major League Pickleball) and White Castle collaboration will incorporate the unmistakable White Castle logo into the Sliders‘ uniforms. Sliders‘ first-round pick, J.W. Johnson, will also be playing at an event commemorating the agreement at Pickle & Chill in Columbus.
Bruce Popko, MLP Chief Operating Officer, was understandably enthusiastic about this unique local market activation and highlighted the global recognition of Major League Pickleball and White Castle: “This partnership between a Major League Pickleball franchise and White Castle – a globally-recognized powerhouse brand – is an incredible way for one of our teams to activate in their local market.
“Major League Pickleball and White Castle are alike in that people either love or haven’t tried them yet.”
Creating Memorable Moments
White Castle Vice President Jamie Richardson emphasized the brand’s dedication to creating memorable moments daily and expressed excitement about joining the Major League Pickleball family.
Furthermore, HOMAGE is offering a new licensed shirt to celebrate this partnership. HOMAGE specializes in comfortable, high-quality apparel representing sports, pop culture, and iconic moments.
About Major League Pickleball (MLP by Margaritaville)
Major League Pickleball (MLP) is the premier team-based professional pickleball league, leading the surge of this rapidly growing sport in the United States.
Founded by Steve Kuhn in 2021, MLP has expanded to 24 teams and is committed to advancing pickleball’s societal role.
MLP features nearly 100 top athletes, a unique coed format, iconic team owners, an innovative draft process, straightforward scoring, and the highest prize money payouts in professional pickleball.
In December 2022, MLP welcomed its first-ever title sponsor, Margaritaville, enhancing the league’s global presence.
For more details on Major League Pickleball, visit the official website and follow MLP on social media platforms.
About White Castle®:
White Castle, America’s original fast-food hamburger chain, has been crafting hot and delectable Sliders since 1921.
Based in Columbus, Ohio, the family-owned business operates over 350 restaurants and a retail division distributing its famous fare in freezer sections nationwide.
White Castle maintains control over its Slider Provider meat plants, bakeries, and frozen-Slider retail facilities to ensure the highest quality products.
The brand has garnered numerous accolades, including Time magazine’s “Most Influential Burger of All Time” and Thrillist’s “Best Plant-Based Fast-Food Burger.”
In 2021, Fast Company recognized White Castle as one of the “10 Most Innovative Dining Companies.” The company’s commitment to excellence is reflected in its Great Place to Work® Certification™ and its passionate fan base known as “Cravers.”
For more information on White Castle, visit whitecastle.com.
