REIGN Storm, a leading zero-sugar performance energy drink, has announced its official partnership with the Association of Pickleball Players (APP) Tour, the sole tour sanctioned by USA Pickleball.
Fueling World-Class Athletes
This collaboration was finalized just in time for the APP Sunmed Atlanta Metro Open, held at Spalding County Pickleball Complex in Griffin, GA.
REIGN Storm is described as a “One-of-a-Kind Energy Beverage to Fuel World-Class Athletes.”
APP Chief Revenue Officer Ryan McSpadden said, “We’re excited to welcome REIGN Storm to the APP Family as our Official Energy Drink partner.
“Pickleball is a sport that truly brings the energy, and APP Tour events showcase that energy to the fullest – making REIGN Storm the perfect partner for our tour.”
A Guilt-Free Energy Surge
REIGN Storm is a zero-sugar, low-calorie energy drink tailored for individuals with active lifestyles, providing a guilt-free ‘better me’ energy surge.
It is available in a 12oz slim can and contains a plant-based energy blend that supports metabolism acceleration and provides immunity support.
Dan McHugh, REIGN Storm Chief Marketing Officer, remarked, “The REIGN family is incredibly excited to be partnering up with the APP Tour.
“This partnership will allow for new avenues to be created in fueling the best athletes in the world. REIGN Storm is dedicated to enabling all athletes to consistently be at their best.”
About the APP
The Association of Pickleball Players (APP) offers opportunities for pickleball players of all ages and skill levels — professionals, amateurs, and recreational — to compete in world-class pickleball events for the chance to win prize money and be featured on internationally televised broadcasts.
Established in 2019, the APP operates the first and only tour fully sanctioned by USA Pickleball. In 2023, it organized 19 events across the country and supported five international tournaments.
The APP is committed to developing the next generation of pickleball champions through its APP Next Gen Series, the APP Next Gen National Team, and other youth initiatives.
For the 2024 schedule, recent news, and additional information, visit theapp.global and follow the APP’s social media channels Instagram, X, Threads, TikTok, Facebook and LinkedIn.
About Reign
The REIGN range of energy drinks originated from Monster Beverage’s expansion a few years ago.
Their flagship drink, Reign Total Body Fuel, contains BCAAs, electrolytes, CoQ10, and 300mg of Caffeine. This drink redefines the performance energy drink category, offering an innovative, better-for-you, flavorful way to help athletes reach their peak performance.
The brand also introduced Reign Inferno, a thermogenic drink featuring carnitine, green tea, capsicum, and 300mg of caffeine.
Reign’s newest addition, Reign Storm Clean Energy, comes in a smaller 12-ounce can compared to the standard 16-ounce cans. It aims to support increased energy levels, immune health, and fat loss with zero sugars and very few calories.
Initially, Reign Storm Clean Energy will be available in four flavors: Peach Nectarine, Valencia Orange, Kiwi Blend, and Harvest Grape, with the potential for additional flavors in the future.
Reign Storm Energy Drinks are now available on Amazon, with a case priced at $23.99.
Celebrity endorsers include Alex Costa, Britne Jackson, Ashley Brewer, Carson Roney, and Christian Carmela.
