The Association of Pickleball Players (APP) announced today that AG1, the comprehensive daily nutrition supplement from Athletic Greens, has been added to its sponsorship portfolio as an Official Sponsor of the APP Tour.
AG1 serves as a foundational daily nutrition supplement designed to promote overall well-being.
Formulated in 2010 by a team of doctors, scientists, and researchers, it provides a straightforward and efficient means to fortify a balanced diet while enhancing cognitive function, digestive health, and immune system resilience through a blend of vitamins, nutrients sourced from whole foods, and pre and probiotics.
This supplement, known for its stringent quality and safety standards, bears the NSF Certified for Sport label. It is widely trusted by professional athletes, trainers, and coaches for its contribution to performance support through nutrition.
A Consistent Presence
Under the partnership between APP and AG1, the brand will extend daily nutrition assistance and educational resources to the league’s professional pickleball athletes during their training and competitive endeavors.
Throughout the season, AG1 will maintain a consistent presence at the tour’s events nationwide, featuring prominently in APP Tour broadcasts on ESPN2 and CBS Sports Network, as well as in livestream coverage on ESPN+ and APPTV.
Tom Webb, Chief Marketing Officer of APP, expressed his enthusiasm about this collaboration, stating, “We’re delighted to welcome AG1 as the newest member of the APP Family.
“Nutrition is at the forefront of the minds of all athletes, but particularly those competing at the highest level, as the pickleball players in the APP are.
“We’re proud to partner with AG1 to support their health each day as they train and prepare for matches.”
Founded in 2010, Athletic Greens is best known for its daily, all-in-one nutritional powder. Founder and CEO Kiwi Chris Ashenden initially bootstrapped the business before turning it into one of the most successful sports nutrition brands in the U.S.
Athletic Greens added its first outside capital, including funding from SC Holdings, F1’s Lewis Hamilton, actor Hugh Jackman, and other strategic investors.
The company also honed its branding, shifting the focus from Athletic Greens to the more accessible AG1 namesake. Broadening its base, 45% of new customers are female.
The NY Times said in an article in July that “Athletic Greens aggressively advertises (and sells) only one product: AG1, a moss-toned powder that costs $99 for a 30-serving bag and claims to be ‘all you really need, really.’”
“But Athletic Greens is not just for hot girls and athletes. Current customers are ‘50 percent women and 50 percent male,’ and range from ages 20 to 70, the company said in an email, with the largest proportion of consumers falling between 30 and 50 years old.”
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