Major League Pickleball by Margaritaville (MLP) has announced that sock and compression sleeve provider OS1st, polo shirt supplier Sunday Swagger, Toyota Prius and Imperial Headwear have joined as official MLP partners.
Sixteen Brand Category Partners
This exciting collaboration expands the league’s official brand category partners to 16, marking a quadruple increase in the number of sponsors from 2022 to 2023. To commemorate this milestone, each of the new partners will make their debut at the MLP San Clemente event scheduled for June 15th to 19th.
The all-new 2023 Toyota Prius, along with Toyota, has emerged as the league’s premier and exclusive auto partner. It will proudly sponsor the “Dreambreaker”, MLP’s distinctive and exhilarating tiebreaker format. In addition to this sponsorship, Toyota will prominently display its logo courtside and engage spectators with captivating onsite activations featuring interactive games and exciting giveaways.
Major League Pickleball announces four new sponsors, highlighted by landmark agreement with the all-new 2023 Toyota Prius to become the first exclusive and official auto partner of MLP.https://t.co/1Xjx03JVnZ pic.twitter.com/IztEDm2WU2— Major League Pickleball (@MajorLeaguePB) June 7, 2023
“It is extremely exciting to add Toyota as MLP’s first official auto partner, further enhancing our rapidly growing strategic business relationships,” said MLP Founder Steve Kuhn. “We are thrilled to work with Toyota, OS1st, Sunday Swagger and Imperial on our mission to grow both MLP and the sport of pickleball.”
OS1st, the esteemed provider of socks and compression sleeves, has been appointed as the exclusive and official sponsor in these categories for MLP. As part of their partnership, OS1st will design and produce MLP-branded socks and compression sleeves, as well as MLP Team-branded variations. These specialized products will be made accessible through MLP’s retail channels as well as OS1st’s partner retail channels. This collaboration aims to offer fans a unique and branded experience both on and off the field.
Items Available On Fromuth
Sunday Swagger, the renowned polo shirt manufacturer, will be responsible for producing and selling MLP-branded polo shirts, as well as polo shirts featuring the logos and branding of the MLP Teams. This collaboration seeks to enhance the league’s sense of unity and style among players and fans alike.
Imperial will manufacture and distribute MLP-branded caps, as well as caps featuring the logos and branding of the MLP Teams. This partnership will offer fans a wide range of headwear options to showcase their support for MLP and their favorite teams.
All MLP and MLP Team-branded products from OS1st, Sunday Swagger, and Imperial will be made available through the pickleball equipment and gear store, Fromuth. Fans will have the opportunity to purchase these products at MLP events and through the MLP online store, providing a convenient shopping experience for enthusiasts.
This announcement comes hot on the heels of the recently reported streaming agreement between MLP, Tennis Channel and ESPN2.
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