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APP To Implement Huge Increase Of Its Live Coverage Schedule

Adam HowarthBy 3 Mins Read
2024 APP Broadcast Partners - image courtesy of theapp.global
2024 APP Broadcast Partners - image courtesy of theapp.global

The Association of Pickleball Players (APP) has announced its most robust broadcast distribution schedule ever, bringing live coverage of all 2024 APP Tour and select APP Signature Events to national television in broadcast agreements with CBS Sports, ESPN, and FOX Sports.

Doubling The Live Coverage

The 2024 broadcast schedule features double the live coverage from 2023, with more than 40 hours of live pickleball action plus more than 200 hours of livestream coverage for three of the five competition days of every APP Tour event.

Pickleball action will now be widely available across APPTV, ESPN+, Court Sports Network, and Caffeine TV platforms.

APP, ESPN and CBS Sports - image courtesy of APP
APP, ESPN and CBS Sports – image courtesy of APP

“The APP continues to cement itself as the premier pickleball organization in the nation, further demonstrated by our agreements with three major broadcast networks to give pickleball the national airtime it deserves,” said APP Chief Marketing Officer Tom Webb. 

“Our events are exciting and engaging and feature some of the world’s best talent. We’re excited to showcase these players and additional stories that exemplify what pickleball is all about. We’re grateful for the support from CBS Sports, ESPN, and FOX Sports for providing the app and the sport of pickleball with a platform to share these stories with the world.”

CMO Tom Webb explains why a high-quality live stream of APP pickleball events is so crucial to the sport’s growth.

“Robust Lineup Of Pickleball Programming”

“We are proud to showcase the exciting play of APP’s biggest tournaments throughout the year,” said Dan Weinberg, CBS Sports executive vice president of programming. “CBS Sports is pleased to build upon our robust lineup of pickleball programming and bring the high level of competition to our audience.”

“Pickleball has captivated fans on ESPN, emerging as a standout addition to our sports lineup,” said Tim Bunnell, ESPN senior vice president of programming. “We’re committed to bringing the thrill of pickleball to fans everywhere with some of APP’s most exciting tournaments throughout the season.”

“FOX Sports is thrilled once again to bring the game of pickleball to its passionate fans this season,” said Daniela Jeffries, FOX Sports’ vice president of programming. We look forward to working with the app to continue expanding its audience and growing the sport this season.”

More information about the app and its full 2024 schedule is available on theapp.global. The app also offers behind-the-scenes access and player content if you follow it on Instagram, X, Threads, TikTok, Facebook, and LinkedIn.

2024 APP Linear Broadcast Schedule

* Indicates the APP’s 2024 Major tournaments

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When I first started writing about pickleball, I hadn't appreciated the huge range of related features it encompasses: from building communities and players fighting against court closures to overcoming health challenges and raising money for charity, it's a whole new world! I love the stories about the smaller towns from the farthest-flung corners of the U.S. and how those residents have adopted pickleball to create friendships and community spirit.

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