The Association of Pickleball Players (APP) has revealed its latest collaboration. It will work with Navio Networks, paving the way for APP events and content to be featured on the newly established Court Sports Network, a Free Ad-Supported Streaming Television (FAST) channel.
Audience Of 300 Million!
Navio Networks is exclusively dedicated to catering to the vast television audience of 300 million enthusiasts and fans of court sports, including pickleball, padel, tennis, platform tennis, table tennis, badminton, squash, and beach tennis.
The anticipated launch of CSN is scheduled for October.
Tom Webb, Chief Marketing Officer of APP, expressed his satisfaction with this partnership, stating, “The APP is proud to partner with Navio Networks to bring APP pickleball to an even wider audience.
“Court Sports Network is an exciting new home for our content — from our APP Tour events and Signature Events to showcasing the stories of pickleball players worldwide — and is a welcome addition to our extensive broadcast distribution network.”
“Incredibly Excited”
Douglas Neiman, CEO of Navio Networks, also conveyed his excitement about the collaboration: “We are incredibly excited to join forces with the APP to revolutionize how the top talents in pickleball are broadcast and celebrated globally.
“CSN’s mission is to provide an immersive and engaging experience for enthusiasts of these sports, and our collaboration with the APP is a significant step towards achieving that goal.
“With the explosive growth of pickleball in the U.S. and the worldwide participation of court sports, CSN will offer unprecedented value to advertisers by connecting their brands with a highly engaged, passionate audience.
“Together, we’re not only bringing pickleball to FAST but also creating a new era of court sports entertainment.”
An Extensive Array Of Events
CSN is poised to provide an extensive array of live tournaments, complete seasons, special events, highlights, athlete profiles, and weekly news from the realm of racket and paddle sports.
It will be accessible on FAST platforms globally, including Fubo, Plex, LocalNow, Sports.tv, and SportsTribal, with additional distribution agreements in the pipeline.
About the APP
The Association of Pickleball Players (APP) offers opportunities for pickleball players of various ages and skill levels — ranging from professionals to amateurs and recreational players — to compete in top-tier pickleball events, vying for prize money and the chance to be featured on internationally televised broadcasts.
Established in 2019, the APP oversees the first and only tour officially sanctioned by USA Pickleball.
In 2023, it organized 19 events nationwide and supported five international tournaments.
The APP takes pride in nurturing the next generation of pickleball champions through initiatives like the APP Next Gen Series, the APP Next Gen National Team, and other youth programs.
The 2024 schedule, recent updates, and additional information about the APP can be found at theapp.global and on Instagram, X, Threads, TikTok, Facebook, and LinkedIn.
