Breaking down barriers and fostering inclusivity, Break The Love has partnered with Walmart to introduce a unique capsule collection of pickleball equipment and accessories.
The collection features captivating artwork by the talented Reyna Noriega, a Cuban-Bahamian artist renowned for her creations featured in Apartment Therapy, HuffPost, Mitu, and Teen Vogue, among others. This collaboration aims to make racquet sports accessible to all while adding a touch of artistic flair.
As tennis.com explains, At the core of Break The Love’s mission is the creation of virtual racquet clubs through their dynamic sports booking platform. Whether it’s tennis or pickleball, the platform facilitates connections between potential players and court spaces, ensuring that everyone has the opportunity to indulge in their favorite racquet sport.
Recently, Break The Love brought its vision to life in Cincinnati, unveiling a limited-edition capsule collection in collaboration with Walmart. The event took place over a thrilling two-day period at Ace’s Pickleball + Kitchen, coinciding with the Western & Southern Open.
Enthusiastic sports fans and local players participated, and the appearance of former WTA world No. 1 Victoria Azarenka added an extra layer of excitement. The Double Gram Slam winner gamely took up pickleball and engaged with fans during an exclusive meet and greet session.
Kim Patel, Chief Operating Officer of Break The Love, explained the platform’s mission in an interview with Cincinnati’s Fox19. She emphasized that Break The Love has approximately 40,000 spaces across the US, providing ample opportunity for people to engage in various racquet sports.
Their ultimate aim is to “break the country club” mentality and democratize access to sports. This year’s collaboration with Walmart is particularly significant, offering 125,000 free pickleball reservations nationwide. All it takes is a Walmart receipt uploaded on the Break The Love website.
The celebration of this partnership comes to life through the collection, which includes custom racquets, art, and accessories adorned with Noriega’s stunning artwork. This collection is not only a testament to artistic expression but also a representation of the democratization of sports.
Walmart customers and employees can now play pickleball for free at dozens of courts across the US. Here’s how to sign up. https://t.co/mJotkwxRkk— Insider Business (@BusinessInsider) April 7, 2023
The Break The Love-Walmart partnership is a dynamic effort to make racquet sports more accessible and stylish. It’s not just about playing; it’s about engaging with a community and enjoying the spirit of competition.
This collaboration serves as a beacon for future engagements in 25 cities nationwide, featuring play, instruction, giveaways, and exclusive interactions with pro-pickleball players.
Walmart customers and associates also enjoy the privilege of peak reservation times and co-branded merchandise, strengthening the connection between sports enthusiasts and the Walmart brand.
Read some more of our article about pickleball fashion by clicking here.
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