Thirty-5 Capital, LLC, a family office and private equity firm specializing in sports technology and innovation companies, has officially introduced United Pickleball Paddles (UPP), a subsidiary within their global pickleball investment sleeve, United Pickleball Properties, LLC.

Three Respected Paddle Brands

Under the umbrella of UPP, the initial collaboration includes three respected paddle brands: Paddletek, ProXR Pickleball, and Boundless Pickleball.

The primary objective of United Pickleball Properties is to promote pickleball, using superior paddles, apparel, and equipment accessible to all types of players throughout the sport.

Ron Saslow, Founder and Managing Partner of Thirty-5 Capital, emphasized this message, stating, “United Pickleball Properties’ mission is to advance the sport of pickleball, which includes our goal of developing the best paddles, apparel, and equipment for all players throughout the world, regardless of their skill and experience level.”

He added, “Combining multiple respected brands under one entity will allow us to provide unparalleled choices for our customers while allowing for great efficiencies for our manufacturing and distribution partners.”

Advanced Design And Engineering Techniques

Paddletek, based in Niles, Michigan, is known for pioneering advanced design and engineering techniques. Its cutting-edge paddles are suitable for various play styles and levels of athleticism. 

Curtis Smith, CEO of Paddletek, highlighted the global expansion opportunities facilitated by joining United Pickleball Paddles when he said, “Becoming part of United Pickleball Paddles significantly augments our efforts to expand globally.

“Not only do they have a considerable amount of experience in manufacturing and logistics, but their help supporting our growth and innovation will ensure we remain at the forefront of the pickleball industry well into the future. My wife Nanette and I are thrilled to be part of this dynamic team.”

Pro-Sponsorships

Paddletek is more than just a brand; it’s a global community that unites pickleball enthusiasts worldwide. Its commitment is to support each individual on their unique pickleball journey, empowering them to elevate their game to new heights.

A key aspect of its support is strategic partnerships with diverse players and organizations. Through sponsorships, gear donations, and various collaborative initiatives, Paddletek contributes to the growth and development of the pickleball community.

Paddletek believes in the power of community and collaboration and aims to be a part of your pickleball adventure, providing the support and resources you need to thrive on the court.

Professional Pickleball Association’s Number 1 ranked player in the world, Anna Leigh Waters, is just one of their sponsored athletes.

She says, “I’m so excited that Paddletek is joining forces with UPP. Paddletek has been making excellent paddles for me and my family for years, and I am eager to see them add the firepower to build on this tradition.”

Other sponsored players include Adam Stone, Irina Tereschenko, Andrea Koop, Scott Moore, Dave Weinbach, Rick Witsken, Zane Navratil, Andre Mick, Dayne Gingrich, Landon Daly, Jim Dobran, Emily Ackerman, Connor Garnett, Beth Bellamy, and Mari Humberg.

“Relentless In Their Pursuit Of Advancement”

ProXR Pickleball is committed to designing highly technical paddles for professional and advanced players and will continue its use of cutting-edge technology and materials.

Zane Navratil, a 3-time Major League Pickleball Champion, praised the ProXR Pickleball’s R&D team:

“I love working with the R&D team at ProXR Pickleball as they are relentless in their pursuit of advancement. It is no coincidence that more top professionals are using their paddles in competition.”

Boundless Pickleball, known for offering fun, customizable, and NCAA-licensed products, contributes a unique dimension to the UPP family.

“The Longhorn Paddles Are Everywhere”

Jack Munro is another sponsored pro player and founder of University of Texas Club Pickleball. He highlighted the popularity of Boundless Pickleball products on campus: “Students, alumni, parents, and professors love showing school pride out on the courts and appreciate the high quality yet reasonable prices. 

“When I go to the courts on campus, the Longhorn paddles are everywhere,”

The collaboration between these three distinctive brands is expected to boost their success. 

Ron Saslow was excited about the venture and hinted at future additions to the UPP family, stating, “This venture will accelerate the success of all 3 of these unique and important brands. We are also committed to adding other strategically significant brands to the family – Stay tuned.”

Top Paddles Under One Banner

Unfamiliar with these brands, here are some of their top paddles.