Leading natural cereal brand Catalina Crunch® is thrilled to serve as an official sponsor of the Professional Pickleball Association (PPA) for their winter tournaments and events.
This collaboration stands as a significant milestone for both organizations and looks to propel the sport of pickleball to new heights.
“Thrilled To Join Forces”
“We are thrilled to join forces with the PPA as pickleball takes the world by storm and Catalina Crunch® continues to stand out as a leader in the snack category,” stated Krishna Kaliannan, CEO and Founder.
“The natural alignment between our brand and the sport makes perfect sense, and we are proud to partner with the PPA to demonstrate how athletes and novice pickleball players can properly fuel for their best match.”
Catalina Crunch® is recognized for its dedication to offering innovative and nutritious food options for an active lifestyle. Their range of cereals, cookies, and snacks crafted from premium ingredients caters to health-conscious consumers seeking tasty alternatives.
“A Mutual Passion For Promoting Wellness”
This partnership is a natural fit, driven by a mutual passion for promoting wellness, and as a PPA partner, Catalina Crunch® will provide players and fans access to their wholesome products at PPA events nationwide.
Pickleball enthusiasts can anticipate enjoying Catalina Crunch®’s Crunch Mix at various tournaments, including the Hertz Gold Cup in Daytona, FL and the CIBC PBA Finals in San Clemente, CA, in November, and the Masters in Rancho Mirage, CA, in January 2024.
Vice President of Partnerships for the PPA Tour Kim Pettit said, “Pickleball promotes physical fitness and well-being, so partnering with a company that creates good-tasting products specifically designed for healthy living was a natural fit.
“Remarkable Health Benefits”
Catalina Crunch® takes pride in helping people live a better life and thrive, which is exactly what pickleball can do for participants of all ages.
“The remarkable health benefits of America’s fastest-growing sport are well-documented,”
“With that in mind, Catalina Crunch® will be a fantastic addition to the array of food options we offer on-site at tournaments.
“Players and spectators alike can enjoy a vast array of low-carb snacks that satisfy their hunger and deliver key nutritional benefits at the same time.”
This collaboration between Catalina Crunch® and the PPA demonstrates the bright future of pickleball amid its global surge, and together, they aim to encourage athletes and fans to embrace an active lifestyle while relishing nutritious and flavorful snacks.
About Catalina Crunch®
Established in 2017 as a leading direct-to-consumer brand, Catalina Snacks® utilizes advanced science and food technology to create nutritious yet delicious food options.
The brand aims to make healthier foods accessible and convenient across various lifestyles while delivering exceptional taste and nutrition.
Catalina Crunch® offers a diverse line of healthy and delightful products, including cereal, sandwich cookies, and crunch mixes, all keto-friendly, low in sugar, low carb, and rich in protein.
About The Professional Pickleball Association Tour
Founded in 2019, the Carvana PPA Tour hosts top pickleball athletes competing to determine the world’s best male and female players.
Organizing tournaments at elite facilities nationwide, establishing player rankings, and awarding over $5.5 million in annual prize money during the 2023 season, the Carvana PPA Tour invites amateur players to compete alongside professionals, providing divisions for every skill level.
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