AARP has been announced as the Front of Jersey sponsor for D.C. Pickleball Team (DCPT), the inaugural professional pickleball team in Major League Pickleball (MLP), according to a statement released today in Washington, D.C.
Emphasis On Community Impact
As a demonstration of their commitment to the nation’s fastest-growing sport, the AARP logo will feature prominently on the front of DCPT uniforms, serving as a focal point of this new sponsorship.
The collaboration will concentrate on engaging the local community and leveraging professional pickleball to promote healthy living and social connection. It also recognizes the shared emphasis on community impact for both entities,
In forthcoming MLP events, AARP and DCPT will host pre-event pro clinics led by DCPT pro players, designed to educate players of all levels with instruction, tips, and tricks to enhance their pickleball skills.
Positive Experiences Through Pickleball
Adam Behnke, Chief Operating Officer of D.C. Pickleball Team, was enthusiastic about the partnership, stating, “We’re thrilled to welcome AARP into the D.C. Pickleball Team family.
“Our organizations share the meaningful core values of inclusivity and creating positive experiences through pickleball. Thus, this partnership represents the vibrant tapestry of social connection woven through the fabric of pickleball and reminds us that anyone can be the master of a sport where inclusivity is the golden rule.
“It’s a game that bridges generations with every swing, building timeless connections through the joy of camaraderie and competition.”
Game on! 🏆 https://t.co/pl4d6nN6Lz
— AARP (@AARP) September 20, 2023
“Fun Opportunities”
Barbara Shipley, AARP Senior Vice President of Brand Integration, highlighted the accessibility and enjoyment of pickleball, stating, “Pickleball is a fun, accessible way for people to stay physically active and socially connected at every age.
“We’re excited to work alongside D.C. Pickleball Team, cheering on some fantastic players and bringing fun opportunities for participation to the D.C. community.”
For more information about D.C. Pickleball Team, visit dcpickleballteam.com and follow them on social media at:
Twitter: @dcpickleball_tm
Instagram: @dcpickleballteam
Facebook: @dcpickleballteam
TikTok: @d.c.pickleballteam
About The AARP
AARP, originally known as the American Association of Retired Persons, is a prominent interest group in the United States that addresses issues relevant to individuals aged fifty and above.
As of 2018, the organization reported a membership exceeding 38 million individuals. The publications it distributes to its members, including a magazine and bulletin, are the two most widely circulated publications in the United States.
Established in 1958 by Ethel Percy Andrus, a retired educator from California, and Leonard Davis, who later established the Colonial Penn Group of insurance companies, AARP has grown to become a highly influential lobbying entity in the United States.
AARP offers paid memberships and provides its members with access to a range of services, including insurance and other offerings.
