PickleRage, the swiftly expanding indoor pickleball club in the United States, has disclosed details about its inaugural club site in West Bloomfield, Michigan, as it begins a national campaign to capitalize on the booming recreation activity.
Expected to open early next year in the Whole Foods-anchored Gateway Center at 7300 Orchard Lake Road north of 14 Mile Road, the 26,772-square-foot facility will offer players year-round access to nine indoor cutting-edge pickleball courts.
The company promises “superior visibility and lighting, perfectly controlled temperature and humidity, and state-of-the-art cushioned playing surfaces.”
“We are pleased to have finalized our inaugural location in the affluent Detroit suburb of West Bloomfield. This is a key first step in our business plan to take our indoor pickleball club nationwide,” stated Fred Battisti, PickleRage’s Head of Real Estate.
“Pickleball is one of the fastest-growing sports in the U.S., and our team is moving quickly to meet the demand of pickleball players across the country.”
PickleRage aims to offer pickleball enthusiasts the opportunity to engage in the sport 365 days a year at select locations across the country.
Each club will be outfitted with intelligent courts capable of video recording and live streaming matches, along with a suite of premium amenities, including a players’ lounge, a beer and wine bar, complimentary ball and paddle loans, and more.
PickleRage plans indoor pickleball club in Oakland County https://t.co/SZoimRLGdu— Crain's Detroit Business (@crainsdetroit) November 9, 2023
The Orchard Lake Road shopping center is approximately 23 miles northwest of Downtown Detroit and strategically placed to benefit from the affluent demographics of West Bloomfield, with over 165,000 residents residing within a 5-mile radius of the property, boasting average household incomes exceeding $150,000.
“PickleRage seamlessly integrates into an already impressive tenant lineup at Gateway Center,” remarked Garrett Middlekauff, Vice President of Operations for CFM Properties. “Fitness concepts align exceptionally well with grocery-anchored centers, and this partnership undoubtedly exemplifies such synergy.”
Garrett Middlekauff, vice president of operations for CFM Properties, said, “PickleRage is the perfect complement to an already stellar tenant roster at Gateway Center.
“Fitness concepts create perfect synergies with grocery-anchored centers, and this will no doubt be another perfect marriage.”
PickleRage is recognized as the fastest-growing indoor pickleball club in America and caters to both novice and advanced players, offering a communal space to play and connect.
With an array of world-class social, tournament, and instructional programs, PickleRage clubs are gaining popularity among pickleball players nationwide, who affectionately refer to them as “Pickle-rageous!”
Florida-based PickleRage is poised to make a substantial impact on the pickleball scene with its plans to establish over 500 locations within the next five years.
For additional information, please visit picklerage.com.
About West Bloomfield
West Bloomfield Township is situated in Oakland County, Michigan. It is a charter township located approximately 27 miles northwest of downtown Detroit.
West Bloomfield is recognized as a northwestern suburb of Detroit, and occupies a strategic position in the metropolitan area.
According to the 2020 census, West Bloomfield Township had a population of 65,888 residents.
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