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Home»Pickleball News»Jack Sock And Selkirk Partner Up In His First Deal After Taking Up Pro Pickleball

Jack Sock And Selkirk Partner Up In His First Deal After Taking Up Pro Pickleball

Adam HowarthBy Adam Howarth10/06/2023Updated:10/06/20233 Mins Read
Image courtesy of selkirk.com
Image courtesy of selkirk.com
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Jack Sock, the four-time Grand Slam winner and Olympic gold medalist who recently transitioned from professional tennis to pickleball, has marked a significant moment in racket sports.

Groundbreaking Partnership

After retiring from tennis last month, Sock has entered a partnership with Selkirk Sport, a leading pickleball equipment manufacturer. The announcement was made by both parties on Wednesday, October 4.

The release read: “Selkirk Sport proudly welcomes tennis star Jack Sock to our roster of elite athletes! This groundbreaking partnership marks a historic moment in the world of racket sports as Sock, a four-time Grand Slam Champion and Olympic Gold Medalist, transitions to the dynamic world of pickleball!”

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A post shared by Selkirk (@selkirksport)

A Commitment To Excellence

Mike Barnes, Co-Founder and Co-CEO of Selkirk Sport, expressed his enthusiasm for the collaboration, stating, “We are thrilled to welcome Jack Sock to the Selkirk family.

Jack is a powerhouse on and off the court, and his track record of success perfectly aligns with Selkirk’s commitment to excellence.

“We know Jack will continue his journey of greatness, and we’re excited to support him every step of the way.”

“Such A Fun Time”

Sock made his professional pickleball debut in May 2023 at the PPA North Carolina Open, where he clinched the mixed doubles title alongside top-ranked partner Anna Leigh Waters.

He also advanced to the quarter-finals of the men’s singles event. Reflecting on this experience, Sock shared his joy in an Instagram post: “One tournament. I had such a fun time competing in my first PPA event, and to cap it off with a title made it even more special!

“Big thanks to ALW for teaming up with me; let’s run it back sometime! Til next time, pickleball.”

The accomplished athlete has now confirmed his participation in the upcoming VIBE Pickleball tournament, featuring six teams. The players for each team will be determined through rosters and drafts.

Jack-Sock - Image courtesy of insidehook.com
Jack-Sock – Image courtesy of insidehook.com

An Impressive Tennis Career

With an impressive tennis career, winning four ATP singles titles and 17 tour-level doubles trophies, including victories at the 2018 US Open and Wimbledon in 2014 and 2018, Sock’s transition from tennis to professional pickleball is a landmark move.

He attained his highest singles ranking of No. 8 in the world in 2017; in 2018, he held the No. 2 rank in doubles.

Now at 31, Sock eagerly anticipates bringing his competitive spirit to the world of pickleball, stating, “I’ve always been drawn to challenges and new experiences, and pickleball represents an exciting opportunity for me to compete at the highest level once again. 

“I’m honored to join Selkirk Sport, a company that shares my commitment to excellence, and I can’t wait to see where this journey takes us.”

The Selkirk Luxx Control Air

Sock has chosen the soon-to-be-released Selkirk Luxx Control Air for his pickleball endeavors, tailored for those who prioritize control and finesse.

Born in Lincoln, Nebraska, Sock now calls Charlotte, North Carolina, home with his wife Laura Little Sock. They are expecting their first child in December.

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A post shared by Courtney Little (@courtney0little)

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Jack Sock Laura Little Sock PPA Selkirk
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Adam Howarth
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When I first started writing about pickleball, I hadn't appreciated the huge range of related features it encompasses: from building communities and players fighting against court closures to overcoming health challenges and raising money for charity, it's a whole new world! I love the stories about the smaller towns from the farthest-flung corners of the U.S. and how those residents have adopted pickleball to create friendships and community spirit.

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