Major League Pickleball and The Botanist Islay Dry Gin have reached an agreement to form an exciting new multi-year partnership throughout 2023 and 2024 at league events.
This exciting deal marks the league’s first official gin partnership.
Seventeen Brand Partners
The venture combines The Botanist, one of the market’s most prominent high-end gins, with Major League Pickleball, the foremost professional team pickleball league featuring nearly 100 of the world’s top players in America’s fastest-growing sport.
MLP’s business expansion has resulted in 17 current brand partners – including title sponsor Margaritaville, Michelob ULTRA, and Toyota & the All-New 2023 Toyota Prius – more than quadrupling last year’s total.
The exclusive sponsorship will encompass brand activations, sampling, and courtside cocktails from The Botanist at upcoming MLP events.
The partnership commences with the league’s next event, MLP Dallas – hosted at Brookhaven Country Club – from November 2 to 5. Attendees can anticipate savoring The Botanist’s delicate, balanced, and complex flavor while witnessing the thrilling action of the leading professional pickleball league.
“As we move toward the next exciting phase for MLP, we are committed to adding strong partners to build with us,” said Bruce Popko, MLP Chief Operating Officer.
“The Botanist is dedicated and discerning in supporting the sports community, and our partnership illustrates MLP’s growing footprint in the professional sports landscape.”
“Rapidly Gaining Popularity”
Nicolas Beckers, CEO & President, Rémy Cointreau Americas, commented, “We are delighted to announce that The Botanist is now the Official Gin Partner of Major League Pickleball.
“The game of pickleball is rapidly gaining popularity among Americans who enjoy exploring innovative pursuits and setting new trends.
“We’re eager to introduce the complex, delicate taste of The Botanist to the MLP community and encourage them to experience our distinctive spirit.”
Break The Love
The Botanist’s exclusive partnership with MLP furthers the brand’s dedication to pickleball, joining an ongoing collaboration with the racquet sports community Break the Love.
Conceived by the ambitious craftspeople and experts at Bruichladdich Distillery Company Ltd., The Botanist was brought into being with a mission to be a trailblazer in the spirits industry.
Its distillers looked beyond the confines and conventions of gin to craft a complex yet balanced dry spirit that embodies Islay, the Scottish island where the spirit is produced.
The Botanist hails from one of the select distilleries worldwide to hold a B Corp certification and leads with a focus on community.
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