Miami Pickleball Club (MPC), a Challenger Level Major League Pickleball (MLP) team, just announced its first commercial sponsorship deal with poppi, a prebiotic soda brand. Starting today, poppi will be the official beverage of MPC, which is dedicated to helping both the team and pickleball grow.
MPC believes that this sponsorship came at the perfect time in the team’s history, as the MLP continues to gain a national fanbase. MPC’s General Manager, Jamie Duguid, believes that poppi felt like the perfect fit for the team’s first commercial partnership, as they embody their goals of building a brand that inspire’s MLP fans.
“In our short history, we’ve focused on growing a sports team and brand that transcends pickleball and cultivates its own brand identity, and we’re absolutely delighted to bring on poppi as our first partner. We’re representing the most exciting city in the country in the most exciting sport; we want be the hippest brand in MLP, and poppi certainly helps bolster that. We can’t wait to build something exciting together.” Jamie Duguid, General Manager of the Miami Pickleball Club
The partnership between Miami Pickleball Club and poppi will extend beyond MLP main events, like the upcoming MLP San Clemente. MPC and poppi are currently developing plans to host several pickleball events over the next two years, and they are even working on a Miami Pickleball Club soda flavor for 2024!
Lana Buchanan, the CMO of poppi, explains that the momentum found in pickleball being the fastest-growing sport in the U.S. is a wonderful opportunity for poppi to grow with the sport as well. poppi wants to connect with the pickleball community through their partnership with MPC, and encourage the growth of the sport through their reach as well.
“We couldn’t be more excited to be partnering with the newly formed Miami Pickleball Club as they bring this amazing sport to Miami and build a new fan base. Poppi is shaking up the soda category and connecting with our consumers in meaningful ways and we think this partnership will offer amazing opportunity to be part of the incredible momentum of the Miami Pickleball Club as it takes to the mainstage in the league.”Lana Buchanan, CMO of poppi
Poppi was founded with the goal of creating a soft drink that wasn’t terrible for your health. Their sodas utilize ingredients like apple cider vinegar to help boost and maintain your gut health. For those interested in learning more about poppi’s beverages that focus on being a healthy soda alternative, check out their website.
Miami Pickleball Club’s next major event will be at the upcoming MLP San Clemente tournament, where they have a chance at fighting their way into the league’s Season One Super Finals. Be sure to check out MPC’s website for more info about the team, partnership updates, and to score some awesome pickleball merch!
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