Major League Pickleball (MLP) and Nobilo Wines have entered a new multi-year agreement, marking Nobilo Sauvignon Blanc as the league’s inaugural Official Wine Partner.
Sixteen Current Brand Partners
This collaboration underscores MLP’s substantial growth, boasting 16 current brand partners, including title sponsor Margaritaville, Michelob ULTRA, and Toyota & the All-New 2023 Toyota Prius – a fourfold increase from the previous year.
The venture aims to merge the elegance and sophistication of Nobilo wines with the high-energy, exhilarating sport of pickleball.
Within this partnership, attendees at all MLP events will have the opportunity to savor Nobilo Wines, regarded as New Zealand’s Finest Sauvignon Blanc.
Season 2 Kickoff Event
The rollout of this partnership commences with the 2023 Season 2 kickoff event in MLP Atlanta, taking place from September 21 to 24.
Attendees can indulge in the exceptional quality of Nobilo Wines while immersing themselves in the excitement of professional team pickleball.
This strategic alliance underscores the rising popularity of pickleball and the enthusiasm of brands like Nobilo to align themselves with dynamic and engaging sports.
Together, they aim to enhance the pickleball experience, infusing a touch of sophistication and celebration into the game.
MLP’s Chief Operating Officer, Bruce Popko, expressed his optimism regarding this multi-year collaboration, emphasizing the remarkable growth in MLP’s family of sponsors, which has quadrupled in just one year.
Micah Davis, Marketing Director of Nobilo Wines, highlighted the perfect synergy between Nobilo Sauvignon Blanc, known for its refreshing and crisp attributes, and MLP’s outdoor events.
Davis encouraged fans to savor a glass of their New Zealand Sauvignon Blanc at MLP events starting in September 2023, raising their glasses to celebrate their favorite teams throughout the MLP season.
A Driving Force
Major League Pickleball (MLP), founded by Steve Kuhn in 2021, stands as the premier team-based professional pickleball league and a driving force behind the sport’s growth in the United States.
MLP boasts nearly 100 top-tier athletes competing on 24 teams, offering a unique coed format, iconic team owners, an innovative draft system, easily comprehensible scoring, and substantial prize money payouts.
In December 2022, MLP announced its inaugural title sponsor, Margaritaville, rebranding the league as MLP by Margaritaville.
Inspired by Jimmy Buffett, Margaritaville is a global lifestyle brand that has left its mark on more than 20 million travelers and consumers annually, encouraging them to embrace a carefree attitude.
For additional details, visit margaritaville.com.
About Nobilo Wines
The legacy of Nobilo Wines traces back to 1943 when Nikola Nobilo, the brand’s namesake, relocated from Croatia to New Zealand.
Leveraging over three centuries of family winemaking tradition, Nikola recognized the unparalleled potential of New Zealand’s landscape for Sauvignon Blanc production.
Its abundant sunlight, rolling hills, and mineral-rich soils created a distinctive, fresh, and crisp flavor profile. This focus on quality and varietal wines played a pivotal role in guiding the industry to its current success.
Two Key Tiers
Nobilo Wines encompasses two key tiers: Nobilo Sauvignon Blanc and Nobilo Icon wines. These internationally acclaimed wines consistently earn recognition for their vibrant and distinctive style.
We are sorry that this post was not useful for you!
Let us improve this post!
Tell us how we can improve this post?