Deep Eddy Vodka and Volpi Foods have signed deals to begin official partnerships with the Carvana Professional Pickleball Association (PPA) and The Association of Pickleball Players (APP), respectively.
Deep Eddy Vodka
Deep Eddy Vodka, one of the most rapidly expanding American spirits brands, has announced an exciting multi-year collaboration with the Carvana PPA.
Deep Eddy Vodka will be the PPA Tour’s official vodka brand as part of this partnership. This collaboration brings together two dynamic entities and promises to add a new dimension of enjoyment and celebration to the thrilling world of pickleball.
“Fun, Approachable, Serious – But Not Too Serious”
Hannah Venhoff, Vice President of Deep Eddy Vodka, says, “Pickleball is not only getting attention today as the fastest growing sport in the U.S, but also because of its fun, approachable, serious, but not too serious positioning, and that is exactly what we care about when it comes to Deep Eddy Vodka.
“With a mission to bring people together for carefree, good times and bring the fun back to the vodka category, this alignment and partnership is perfect for us.
“We’re thrilled to partner with the PPA Tour and be a part of all the ways they are making memorable experiences for players and fans alike.”
A PPA Tour Platinum Sponsor
The partnership will involve Deep Eddy Vodka as a PPA Tour platinum sponsor, and it will display its branding on Championship Courts around the country. Spectators will have the opportunity to sample Deep Eddy products and engage in unique fan experiences and giveaways at a dedicated activation space.
Deep Eddy will host numerous other onsite activations at tournaments, including the Good Time Lounge, Dink n Drink, and After Dark Tournament Series. The Series will feature several sideline attractions on tournament evenings, such as Kings Court competitions, a round-robin tournament, and PPA Tour pro clinics.
Specific details about each activation will be disclosed soon.
The 2023 Biofreeze USA Pickleball National Championships
However, Deep Eddy Vodka’s involvement in the PPA Tour goes beyond its Platinum sponsorship. They will also be the Official Vodka for the 2023 Biofreeze USA Pickleball National Championships, powered by Invited and organized by the PPA Tour.
This eagerly anticipated event is scheduled to take place from November 5th to 12th at the renowned Brookhaven Country Club in Dallas, TX.
Deep Eddy Vodka will play a significant role in enhancing the overall pickleball experience for players and fans. Their presence promises to add an element of enjoyment and celebration to the tournament, making it even more memorable and exciting.
Connor Pardoe, PPA Tour CEO, said, “PPA Tour events are all about celebrating the growth and enjoyment of pickleball. This partnership is a match made in heaven, and we are excited to join forces with Deep Eddy Vodka to create unforgettable moments for players and fans alike.
“By partnering with Deep Eddy Vodka, we are taking the overall fan experience to new heights. Our goal is to create lasting memories for everyone who joins us to witness the magic of our tournaments.”
Volpi Foods
The Association of Pickleball Players (APP) has proudly announced the addition of Volpi Foods to its rapidly expanding sponsorship portfolio. Volpi Foods will take on the prestigious role of being the Official Meat Snack and Charcuterie partner of the APP Tour.
With a history dating back to 1902, St. Louis, MO-based Volpi Foods is a renowned national brand known for its gourmet, hand-crafted dry-cured meats. The company’s dedication to quality is evident in its use of family recipes passed down over four generations and sourcing local hogs from trusted farmers. This commitment results in the creation of the finest slow-aged meat products in the market.
Sustainability
Notably, Volpi Foods places great emphasis on sustainability, as evident in their Raised Responsibly™ program and Eco-Pack™ initiative.
With this collaboration, the APP aims to elevate the pickleball experience, providing players and fans with premium meat snacks from a brand synonymous with quality and taste.
Lorenza Pasetti, CEO of Volpi Foods, said, “Joining forces with the Association of Pickleball Players is an exciting opportunity for Volpi Foods. We’re thrilled to introduce our delicious, hand-crafted products to fans of this growing sport.”
Eye Catching Branding And Visibility
Fans attending the APP Tour events will have a fantastic opportunity to savor various Volpi Foods’ offerings, including popular snack products like Roltini Singles and Salame Stix.
The brand will be prominently featured throughout the APP Tour venues with eye-catching in-venue branding and visibility. This includes strategically placed signage, dedicated on-site activation spaces where fans can engage with the brand, and social media promotion to keep the excitement going online.
The collaboration between Volpi Foods and the APP extends even further, as the brand will be prominently featured in the broadcast productions of the APP Tour. Coverage spans prominent sports networks like ESPN2 and CBS Sports Network, allowing a wider audience to become familiar with the Volpi brand.
“A Welcome Addition”
Additionally, fans can tune in to watch the action unfold through livestream coverage on ESPN+ and APPTV, further enhancing the exposure of Volpi Foods during the tour.
APP Chief Revenue Officer Ryan McSpadden concluded by saying, “We are delighted to welcome Volpi to the APP family.
“We admire the company’s values and commitment to quality as a family-owned business for over a century. Volpi’s meat products are a welcome addition to our food offering at the APP Tour.”
