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Home»Pickleball News»Dill Dinkers Pickleball Launches Franchise Expansion Program

Dill Dinkers Pickleball Launches Franchise Expansion Program

Adam HowarthBy Adam Howarth10/13/2023Updated:10/13/20234 Mins Read
Will and Denise Richards - image courtesy of Eric Stocklin for Baltimore Business Journal
Will and Denise Richards - image courtesy of Eric Stocklin for Baltimore Business Journal
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Dill Dinkers Pickleball has swiftly gained an enviable reputation in the indoor pickleball industry on the back of reports about its enjoyable, inclusive, and player-friendly atmosphere.

Having positioned itself as a pioneering force in the world of pickleball, Dill Dinkers has garnered a devoted following, regardless of their DUPR, driven by a desire to spread the pleasures of pickleball to everyone.

Franchise Expansion Initiative

Leveraging this solid foundation, Dill Dinkers has now announced the official launch of its innovative franchise expansion program.

The brand has wasted no time establishing itself, securing three regional developers for 45 locations in San Antonio, Charlotte, and Washington, D.C.

Image courtesy of citybiz
Image courtesy of citybiz

This milestone reflects the undeniable clamor for early access to this premier indoor pickleball franchise concept.

Chief Development Officer Dr. Ben Litalien comments, “The demand for indoor pickleball facilities is driving demand for a world-class business model like Dill Dinkers – a concept developed by avid pickleball players for the burgeoning cadre of pickleball players across the country.”

Swift Expansion

Dill Dinkers leads the pickleball phenomenon with its dedicated indoor venues, providing year-round play.

Since its inaugural location in November 2022 in Columbia, Maryland, the company has swiftly expanded, opening three more locations in Maryland within a year.

Dill Dinkers, Finksburg
Dill Dinkers, Finksburg

“One of our core values is speed to market,” notes Co-Founder and CEO Will Richards. “We find great sites and get them open quickly to meet the demand of pickleball players for indoor courts.”

Dill Dinkers Pickleball Clubs, operating in 15,000 square feet or more of indoor space, house at least six courts, primarily focusing on ensuring seamless play through safety measures.

Each facility boasts a designated Director of Pickleball responsible for training, instruction, and organizing tournaments, leagues, and special events.

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A post shared by Dill Dinkers 🏓Indoor pickleball for all! (@dilldinkers)

“An Innovative Approach”

Richards, alongside his wife Denise, Co-Founder and COO, initiated Dill Dinkers out of a common love for the sport: “We started Dill Dinkers because of our unwavering passion for the sport and the community it has provided us,” said Will. 

“It was crucial for us to ensure both owner-operators and investors could succeed, and we’ve developed an innovative approach to achieve this by offering a variety of growth paths. 

“We are thrilled to officially launch our franchise program with the vision to spread the joy of pickleball across the country.”

Top-Quality Equipment

In addition to individual Dill Dinkers Pickleball Club franchises, the company presents territories for development featuring nine revenue streams, a robust operating system, a mobile-enabled proprietary reporting and management platform, comprehensive training, and a turnkey marketing program for grand openings and membership growth.

With a national partnership with JOOLA, a leading paddle sports manufacturer, each facility is equipped with top-quality nets, paddles, and other premium products.

Joola
Joola

Owner-operators can also leverage the brand’s collaboration with Strategic Factory, a premier provider for all marketing and branding needs, ensuring consistency across all facilities.

Avoiding The “Cookie Cutter” Replica

As Dr. Litalien explains, “The world has gone crazy for pickleball, and the demand for an indoor experience is overwhelming. 

“Dill Dinkers has perfected its model to deliver an unbeatable environment – it’s climate-controlled, structured play at an affordable price.

Dill Dinkers Pickleball
Dill Dinkers Pickleball

“Being able to extend the success of the Dill Dinkers brand into a world-class franchise offering is a great opportunity. So many franchise concepts that come to market are simply ‘cookie cutter’ replicas of other franchises.

“It was essential to develop a franchise strategy befitting the great concept Will and Denise created. The response by our initial three regional developers is truly humbling, and we look forward to supporting their growth.”

About Dill Dinkers

For more information about Dill Dinkers, visit dilldinkers.com. Connect on the brand’s social pages by visiting linkedin.com/company/dill-dinkers and facebook.com/dilldinkers.

For additional information about Dill Dinkers’ franchise program, visit dilldinkers.com/franchising.

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Dill Dinkers Franchises Pickleball Business
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Adam Howarth
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When I first started writing about pickleball, I hadn't appreciated the huge range of related features it encompasses: from building communities and players fighting against court closures to overcoming health challenges and raising money for charity, it's a whole new world! I love the stories about the smaller towns from the farthest-flung corners of the U.S. and how those residents have adopted pickleball to create friendships and community spirit.

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