Lucra, the social platform that lets you play against friends on sports matchups, has sealed a pioneering agreement with DUPR, the official global rating system for pickleball players.
Groundbreaking Deal
Lucra’s groundbreaking deal opens the door for the 50 million pickleball players across America to engage in competitive play with real monetary incentives.
Silicon UK reports that utilizing Lucra’s advanced technology, DUPR (Dynamic Universal Pickleball Rating) is poised to elevate match experiences, enabling participants to vie for monetary prizes or viable alternatives like court time, tickets, merchandise, and more!
Lucra, a pioneering force in real-money gamification solutions, has teamed up with DUPR to forge a connection that will invigorate and unite the Pickleball community through the thrill of friendly rivalry.
Game-Changing Tool
This proclamation also signifies the official launch of Lucra’s revolutionary Software Development Kit (SDK), a game-changing tool that offers enterprise partners a secure and reliable gamification platform.
This transformative SDK is set to reshape the sports sector by enabling fans and casual players alike to engage in competitive matches for actual monetary rewards.
The Lucra SDK is scheduled for integration into the globally recognized DUPR app (mydupr.com) this fall. It will seamlessly meld with the already well-established rating system embraced by professional and recreational pickleball players worldwide.
Cutting-Edge Technology
By leveraging Lucra’s cutting-edge technology, DUPR’s capabilities will expand, encompassing not only score tracking but also allowing players to participate in real-money matches and tournaments.
Dylan Robbins, CEO of Lucra, remarked, “Our collaboration with DUPR introduces transformative technology to pickleball enthusiasts worldwide. Through our SDK, we’re revolutionizing how people interact with the sport, granting an unparalleled opportunity for players to engage in competitive matches with their comrades.”
A Pivotal Juncture
Echoing the sentiment, Tito Machado, Head of DUPR Operations, voiced his excitement about this collaboration, stating, “The alliance with Lucra marks a pivotal juncture for the pickleball domain. With the integration of Lucra’s SDK into the DUPR app, we’re ushering in a new echelon of excitement and competition to matches.
“It presents an incredible avenue for pickleball devotees to elevate their passion for the game to unprecedented heights.”
Lucra
Lucra is a leading provider of real-money gamification services. They offer B2B and Direct-To-Consumer technologies that allow partners to host real money contests on their platforms or within the Lucra app.
In 2023, Lucra introduced a new white-label Software Development Kit (SDK) that provides a comprehensive, turnkey solution for embedding gamification technology into partner platforms.
This innovation offers features previously unavailable to recreational game providers, such as real-money peer-to-peer contests.
For more information, visit lucrasports.com.
DUPR
DUPR is the most accurate global pickleball rating system, trusted by the world’s best. It rates players on a scale of 2.00-8.00, regardless of age, gender, location, or skill. It’s free, and anyone can have a rating.
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