Pickleball Central, America’s leading online source for pickleball equipment and apparel, is collaborating with national charity PHIT America to promote pickleball among elementary school children.
PHIT America has initiated the PLAY PICKLEBALL program, an extensive educational initiative along with equipment kits tailored for elementary school students. Numerous PLAY PICKLEBALL programs from PHIT America are being dispatched to schools across the nation.
Billy Jean King Eye Coach Simulator
Elementary school students throughout the U.S. receive PHIT America’s PLAY PICKLEBALL program in part through the organization’s relationship with Pickleball Central.
PE teachers also employ PHIT America’s PLAY PICKLEBALL program to instruct elementary school students in hand-eye coordination using the Billy Jean King Eye Coach simulator.
Pickleball Improves People’s Lives
Michael Brown, CEO of Pickleball Central, expresses enthusiasm about the partnership with PHIT America, stating, “At Pickleball Central, we believe pickleball improves people’s lives through healthy activity, connection, and competition.
“So, the opportunity to partner with PHIT America is exciting. I’m particularly passionate about providing opportunities for kids to be active, have fun, and connect with other kids.
“This is why we are excited to partner with PHIT America. Their program has everything a school needs, including curriculum and incentives, to introduce kids to a great game that they can have fun playing with their friends and family for the rest of their lives.”
Active And Healthy Lifestyles
Jim Baugh, Founder of PHIT America, underscores the benefits of playing pickleball for children’s health and activity levels, stating, “PHIT America is looking for the best ways to get kids active and healthy, and playing pickleball is an ideal way.”
“Getting the support of Pickleball Central and USA Pickleball allows us to provide more PLAY PICKLEBALL kits to more schools. This results in more kids developing active and healthy lifestyles.
“PHIT America is also partnering with USA Pickleball by supplying their curriculum to schools and providing other USA Pickleball benefits.”
A Great Formula
PHIT America is currently in discussions with several other companies in the pickleball industry to join their mission of fostering active and healthy lifestyles among children.
Baugh notes, “Everyone in pickleball wants to grow participation. They see we have a great formula with kids. Additionally, supporting a national charity while doing this makes sense. We even have some pickleball professionals and celebrities that want to help us.”
Elementary schools seeking further information may inquire or complete an application form.
Over 850,000 Kids
The leadership of PHIT America is headed by Sports Industry Hall of Fame member and former President of Wilson Sporting Goods, Jim Baugh. For donations and further information about PHIT America, visit PHITAmerica.org. Additional involvement in the campaign can be explored at TheMiracleDrug.org. Connect with us on Twitter, Facebook, Instagram, and LinkedIn.
Pickleball Central was established in 2006 to cater to the burgeoning sport. Serving as the world’s largest company exclusively dedicated to pickleball, Pickleball Central is part of a comprehensive partnership of companies designed to meet players at every stage of their pickleball journey.
The company operates out of its headquarters in Dallas, Texas.
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