One of North America’s most rapidly expanding pickleball hubs, The Picklr, has revealed that Omaha, Nebraska, has emerged victorious in the “Picklr Your City” contest, securing an envied place as the next location of a Picklr facility.
Eight-Week Online Contest
After an intense eight-week online contest, pickleball fans cast more than 20,000 votes across the nation, all competing for the privilege of having a Picklr facility in their hometown.
In a bracket-style showdown working its way through “ties” between 32 top locations, Omaha reached the final four alongside Anchorage, Alaska; Lake Forest, California; and Quincy, Illinois.
Media campaigns and local voter drives were all part of the online contest, which superstar Katy Perry and The Dink supported. The event ended up generating a massive 5.2 million social media views!
Omaha’s forthcoming Picklr spot will mark Nebraska’s maiden dedicated indoor pickleball facility, revolutionizing the local scene with year-round access to professional-grade indoor courts and surely generating a vibrant pickleball community.
The Driving Force
Scott Francis, an Omaha resident deeply entrenched in the local pickleball community, was the driving force behind the winning campaign and could barely contain his excitement as he exclaimed, “As someone born and raised in Omaha and has played racquet sports since I was a teenager, you will not find a community that loves sports, particularly pickleball, more than Omaha.
“The local pickleball community here is filled with friendly and enthusiastic players and already has a strong community. We can’t wait to welcome The Picklr.”
Following a site selection and confirmation, The Picklr aims to inaugurate the Omaha facility within six months, promising a grand opening extravaganza featuring professional player appearances, specialized clinics, membership offers, and more.
Meteoric Rise
The Picklr’s meteoric rise in 2023 sees it poised to span over 120 locations across 11 states by the end of 2024. Renowned for cutting-edge facilities, a vibrant pickleball community, and inclusive access to tournaments and clinics, The Picklr is setting new standards for players and franchise owners.
It has recently announced the addition of an all-new leadership team to spearhead its expansion. Charged with revolutionizing the brand of pickleball and accelerating the growth of The Picklr across the United States, Canada, and Mexico, the executive team has already delivered in securing over 110 new locations, innovative marketing campaigns and activations, and the development of 16 new franchisees in 13 states.
In another first, it has also partnered with US Sports Camps to run Nike Pickleball Camps at various Picklr facilities nationwide.
The partnership will enable campers to learn from some of the pickleball industry’s best professional players and coaches. This collaboration elevates the sport by fostering an environment where athletes can come together, learn, and improve regardless of skill level.
The first camp will be for adults age 18+ and is scheduled to launch in the first quarter of 2024.
About The Picklr
The Picklr embodies a lifestyle fostering community, competition, and enjoyment. Boasting 80-plus top-notch facilities, professional coaching, and an invigorating atmosphere, The Picklr guarantees an unmatched pickleball experience for all skill levels.
All sites offer top-tier professional outdoor surfacing, onsite refreshments, and complimentary leagues, tournaments, and clinics.
Stay updated on The Picklr via Instagram, X, LinkedIn, Facebook, and TikTok for location updates and news on more contests, or you can explore franchise ownership at thepicklr.com.
