Some elite pickleball action will be taking place at the Houston Memorial Park Tennis Center this month. This five-day event features the Lexus Lounge for a luxury VIP experience with food, beverage, and comfortable courtside seating on Championship Court.
A Successful Venture
The Association of Pickleball Players (APP) has agreed a partnership with Lexus, designating it the Official Vehicle of this tournament. This collaboration builds on a successful venture in 2022 with the introduction of the Lexus Lounge. This elevated VIP spectator experience provides fans comfortable access to the heart of the pickleball action.
Within the Lexus Lounge, VIP fans are treated to a luxurious courtside experience, complete with a diverse selection of food and beverage options.
They can enjoy courtside views of the world’s elite pro pickleball players in action on Championship Court. Spectator tickets for the Lexus Lounge are now available through SI Tickets, priced at $50, for October 27-29.
A Steadfast Partner
Ryan McSpadden, APP Chief Revenue Officer, said, “We’re thrilled to expand our partnership with Lexus for the APP Houston Open beginning on October 25.
“Lexus has been a valued partner all year long – sponsoring some of our biggest events of the season –and we are proud to have a steadfast partner to grow the game of pickleball together.
“We look forward to welcoming the Houston community to a world-class tournament experience and front-row hospitality in the Lexus Lounge.”
Four APP Events
Lexus will have assumed the role of Official Vehicle in four APP Tour events, encompassing Cincinnati, St. Louis, Chicago, and now Houston.
As part of this new sponsorship, the Lexus brand will be prominently featured in the 2023 APP Houston Open, with in-venue branding and visibility, including vehicle displays, signage, social media promotion, and integration in the APP Tour broadcast on CBS Sports Network and live stream coverage on APPTV via YouTube.
Sam Wintermyer, General Manager of Lexus Southern Area, was delighted about the partnership, stating, “Lexus is delighted to bring this partnership to the table with APP and support the Houston Open.
“As pickleball continues to soar in popularity, we are excited to be a part of the growth and provide a space to connect with the passionate community of players and viewers.”
The 2033 APP Houston Open
The 2023 APP Houston Open is set to unfold from October 25-29 at the Memorial Park Tennis Center, nestled in the heart of Houston’s historic Memorial Park.
The 25-court venue includes a central Championship Arena stadium-style seating. Expect a robust participation of players, spanning amateurs of all ages and skill levels, alongside the sport’s distinguished professionals in singles, doubles, and mixed doubles events.
Tickets for the 2023 APP Houston Open can be acquired through sitickets.com, priced at $15 each. Moreover, children aged 12 and under can enter for free when accompanied by a parent or guardian.
Tickets will also be available on-site at the Houston Memorial Park Tennis Center, opening daily at 8 a.m. local time.
For the latest updates on the APP, visit theapp.global and follow on various social media platforms.
To find out more about Lexus, explore lexus.com.
