Hyperice, a global high-performance wellness brand, has entered a significant partnership with the Carvana Professional Pickleball Association, offering top-tier solutions to athletes and enthusiasts.
Global Presence
Hyperice has formed a strategic partnership with the PPA Tour as its Official Recovery Technology Partner to expand its global presence in the competitive sports arena.
As the sport’s popularity has grown, so have injuries, with an estimated 19,000 injuries occurring within a single year. A significant majority of those affected are individuals over 50, a demographic that constitutes nearly half of the recreational participant base.
In this collaboration, athletes can now access Hyperice’s array of recovery technology products right on the court, in training rooms, and in player lounges during tournaments.
Select Medical
Hyperice has also teamed up with Select Medical, the exclusive physical therapy provider for the PPA Tour, to provide on-site treatment for athletes throughout tournaments.
Jim Huether, CEO of Hyperice, said, “With the remarkable rise of pickleball’s popularity, partnering with the PPA Tour to deliver exceptional solutions for elite athletes amplifies Hyperice’s visibility across the sports landscape.
“The thriving pickleball community embraces the sport’s inclusivity, attracting people of all ages, athletic abilities, and skill levels. As we continue to expand our outreach and offer products that enhance movement and well-being, pickleball and, more specifically, the PPA Tour provide an excellent platform to introduce our brand and offerings.”
Players Are Better Prepared
Connor Pardoe, Founder and CEO of the PPA Tour emphasized, “Hyperice’s readily available products for both professionals and amateurs at PPA Tour events ensure that players are better prepared to handle the demands of tournament play and fully enjoy the high-caliber competitions we provide.
“Collaborating with Hyperice was a seamless match. Pickleball is incredibly enjoyable yet often rigorous, and the knowledge that Hyperice is always there to assist will undoubtedly be a source of comfort for players who require a boost during or after intense days on the courts.”
Recovery Technology Solutions
Beyond the athlete-centric facets of the partnership, Hyperice products are accessible to fans attending PPA Tour events and available for up-close viewing at the PPA Merchandise Tent during all tournaments.
This presents an opportunity for fans and pickleball enthusiasts to acquire the same recovery technology solutions favored by their beloved players.
Furthermore, the suite of Hyperice recovery technology products can be purchased through Pickleball Central.
Significant Recovery Roles
Top professional pickleball player Lucy Kovalova, a winner of over 20 gold medals on the PPA Tour, endorsed Hyperice products, emphasizing their significant role in recovery for experienced players.
She welcomed the availability of Hyperice products to all PPA Tour players, highlighting their capacity to aid recovery for both professionals and amateurs alike.
Kovalova encouraged everyone to try out Hyperice products at the next PPA tournament they attended.
We recently published these articles dealing with pickleball-related injuries.
