Eugene, Oregon’s Wolf Spirit is pleased to announce that Mr. Pickles Pacific Northwest Gin has been designated as an official sponsor for the 2023 Biofreeze USA Pickleball National Championships scheduled to take place in Dallas, TX from November 5-12, 2023.
This marks the inaugural major event sponsorship for the unique gin, which made its debut in August of this year.
A Prominent Position
During the event, Mr. Pickles Pacific Northwest Gin will occupy a prominent position on “Pickleball Boulevard,” the central entertainment hub of the largest-ever tournament in the sport, held at Brookhaven Country Club in Farmers Branch, an inner-ring suburb of Dallas.
The anticipated gathering of thousands of pickleball enthusiasts will have the opportunity to sample a variety of Mr. Pickles cocktails, including The Pickleball, which contains:
- 1.50 oz Mr. Pickles Pacific Northwest Gin
- 0.50 oz Aperol
- 0.75 oz Lemon Juice
- 0.50 oz Pineapple Juice
- 0.50 oz Simple Syrup
Combine the listed ingredients into a mixing tin with ice, shake, then strain over ice in a rocks glass. Garnish with dried pineapple and mint.
Over 20,000 Spectators
In addition to its presence on “Pickleball Boulevard” for an expected audience of over 20,000 spectators, Mr. Pickles Pacific Northwest Gin will be featured in in-venue, digital, and broadcast media surrounding this highly anticipated tournament.
This includes courtside branding and social media posts that will reach nearly 100,000 dedicated pickleball players and fans worldwide.
Pit Bull Rescue Pup
Named after Master Distiller Ben Green’s pit bull rescue pup, Mr. Pickles embodies the smoothness of a premium international-style gin, reflecting the character of the distillery’s amiable mascot and Oregon’s majestic mountains.
Distilled under the attentive, if occasionally dozing, eyes of canines, Mr. Pickles is crafted from 100% soft, white winter wheat sourced from the nearby Camas Country Mill.
The exceptionally mellow base spirit undergoes a triple distillation, with the final distillation introducing the botanicals.
Mr. Pickles boasts an 86 proof and retails for $34.99 SRP for a 750ml bottle.
About USA Pickleball
USA Pickleball serves as the National Governing Body (NGB) for pickleball in the United States.
Its mission is to foster the sport’s growth and development while endorsing events and providing premier tournaments, educational opportunities, player rankings, official rules, and other exclusive benefits to annual members.
USA Pickleball operates as a nonprofit 501(c)(3) corporation overseen by a Board of Directors and a national office staff, who offer guidance and infrastructure for the continued expansion of the sport.
About Mr. Pickles
Mr. Pickles, a seven-year-old American Pitbull Terrier, was discovered wandering in the parking lot of a mall in Bakersfield, California.
He was rescued from the pound by Wolf Spirit Master Distiller Ben Green and brought to Eugene, Oregon, the home of the Wolf Spirit Distillery.
Despite his broad chest, intense gaze, and spiked collar, Mr. Pickles is a true sweetheart. It’s hard to resist him once he starts showering you with affection.
Since his arrival, Mr. Pickles has become the emotional cornerstone of Wolf Spirit, offering not only companionship but also attentiveness to ideas for new spirits, inspecting all the grains and botanicals for their products, and standing guard over their mash tuns, fermenters, and column stills (when he isn’t napping in the sun).
About Master Distiller Ben Green
Ben Green, the self-taught Master Distiller of Wolf Spirit, is originally from California’s Central Valley.
A self-professed mischief-maker, Ben learned the art of distilling in just 18 months, seizing an opportunity presented by a childhood friend to embark on a new career path.
Ben’s inquisitive nature and dedication led him to create the award-winning Blood x Sweat x Tears Vodka and Mr. Pickles Gin.
About Wolf Spirit
Wolf Spirit stands as perhaps the only liquor company in the world to originate in an old laundromat (specifically, Nanny’s Wash & Dry).
It is a true Eugene, Oregon original, founded by Campari Group veteran Umberto Luchini and guided by longtime spirits industry expert Bradd Levitan; Wolf Spirit embodies the qualities of its namesake.
Their premium brands include Puncher’s Chance Bourbon, Tom of Finland Organic Vodka, Blood x Sweat x Tears Vodka, Mr. Pickles Pacific Northwest Gin, and Bosscal Mezcal.
For further information, visit picklesgin.com.
